An achieved chief and Franklin Avenue’s largest income producer, Harrell will lead companywide gross sales and enterprise improvement exercise with a concentrate on nationwide progress.
TAMPA, FL (November 4, 2021) – Franklin Avenue has promoted Matt Harrell to Chief Income Officer. A acknowledged enterprise chief, Harrell has been paramount to the success of the full-service industrial actual property agency’s insurance coverage enterprise and total progress, and can now tackle a wider-ranging management position with the rising Tampa-based firm.
On this newly created place, Harrell will oversee all elements of Franklin Avenue’s progress methods together with enterprise improvement, M&A, recruiting and gross sales coaching. He may also spearhead the event and execution of the agency’s market growth technique, which focuses on rising groups, sources and market share nationally.
“Throughout his tenure with Franklin Avenue, Matt has been integral to our agency’s progress and success, each as a pacesetter and a high producer. Along with his expertise rising our insurance coverage providers division on a nationwide scale, he’s uniquely geared up to take the strategies, methods and concepts used to develop our insurance coverage enterprise and apply them throughout every of our numerous enterprise traces,” mentioned Andrew Wright, Franklin Avenue CEO & Managing Companion. “Matt’s persistence and drive to perform are infectious and I might consider nobody higher suited to tackle this new position.”
Harrell, who joined Franklin Avenue in 2009, beforehand served as Managing Director, with duty for main the agency’s largest and highest income grossing line of enterprise. Over the past 12 years, he has been instrumental in rising the insurance coverage division from three to 60 professionals, whereas establishing Franklin Avenue as a trusted associate for institutional house owners, traders and builders all through the nation. Harrell has additionally served on Franklin Avenue’s Board of Administrators since 2012, offering strategic steerage on the long-term imaginative and prescient and trajectory of the corporate.
In transitioning to his new position, which encompasses all Franklin Avenue enterprise traces together with capital markets, leasing, challenge administration and property administration, Harrell will preserve an energetic position with the agency’s insurance coverage division, which at the moment insures a nationwide portfolio of over 500,000 flats items and over 60 million sq. ft of economic area.
“I couldn’t be extra honored and excited to start working extra carefully and strategically with every of Franklin Avenue’s enterprise traces and groups to develop our presence and increase our skills to serve purchasers throughout the nation,” mentioned Harrell. “We’d not be the place we’re at the moment with out our gifted group members and constant consumer base, and as we work towards formidable objectives going ahead, we’re as dedicated as ever to preserving the values, tradition and degree of service that differentiate our agency.”
In his time with Franklin Avenue, Harrell has been acknowledged on quite a few events for his gross sales and management accomplishments, incomes the corporate’s “High Earner Award” from 2013 to 2020, the “Gross sales Achievement Award” from 2010 to 2020, and the agency’s “Management Award” in 2010, 2011 and 2019. He obtained Enterprise Observer’s “40 Beneath 40 Award” in 2017 and Insurance coverage Enterprise America’s “Platinum High Producer” honor in 2021.
About Franklin Avenue:
Based in 2006 throughout one of many hardest actual property climates, Franklin Avenue centered on delivering value-added options to fulfill the evolving wants of purchasers. Via a collaborative philosophy of leveraging the sources, experience and expertise of every of its traces of enterprise, Franklin Avenue has grown to incorporate seven enterprise divisions – Funding Gross sales, Tenant and Landlord Illustration, Capital Advisory, Insurance coverage, Property Administration and Undertaking Administration. With greater than $5 billion in transaction worth throughout all main product varieties, Franklin Avenue provides unmatched worth and optimum options for purchasers nationwide. Headquartered in Tampa, Fla., the corporate has places of work in Fort Lauderdale, Jacksonville, Miami, Orlando and Atlanta. Be taught extra about Franklin Avenue at FranklinSt.com.